v2.4 — now with sequence logic

Your gallery delivery
shouldn't feel like
a shipping notification.

Shutter builds the thank-you email your clients will screenshot and share — one that books the next session before they've finished downloading their photos.

shutter / templates / wedding-gallery-delivery.yml
1// shutter.sequence — post-gallery follow-up
2subject: "Your gallery is ready, {{client.first_name}} ✦"
3send_at: delivery_time + 2h
4
5Hi {{client.first_name}},
6// warm opener — session-specific recall
7"That moment at {{ceremony.venue}} when"
8"the light caught {{session.highlight_moment}} —"
9"I haven't stopped thinking about it."
10
11gallery_link: {{gallery.private_url}}
12expires: 90 // days
13review_prompt: true
14referral_offer: {{referral.code}}
15
↓ rendered output
scroll to see the data
Live Comparison

The cost of a generic
thank-you email

These aren't projections. They're averages from 847 photographers who switched from default delivery emails to Shutter sequences.

Generic email
Shutter sequence
Subject Line Open Rate
18%
"Your photos are ready"
+56pts
74%
"That moment at the altar, Maya ✦"
Gallery Click-Through
31%
Plain link, no context
+58pts
89%
Hero image + personal note
Review Conversion
4%
Buried in footer
+37pts
41%
Embedded post-download prompt
Rebooking Rate (6mo)
6%
No follow-up sequence
×6.3
38%
3-touch sequence over 90 days
Referrals per Delivery
0.3
No referral mechanism
×8
2.4
Timed referral offer at day 14
$4,200
avg. additional revenue per season
from rebookings alone
847
photographers in the data set
wedding, portrait & commercial
14 min
to set up your first sequence
no code, no integrations required
Interactive Preview

Toggle between reality
and what's possible

This is what lands in your client's inbox right now — versus what Shutter sends.

inbox
From:lena@lenakphotography.com
Subject:Your gallery is ready, Maya ✦
Newlyweds walking hand in hand down a tree-lined path in golden evening light

Maya & Daniel

June 14, 2026 · Hudson Valley

Hi Maya,

That moment at the altar when Daniel first saw you — the way the afternoon light came through the orchard and your face just completely changed — I haven't stopped thinking about it.

I've curated 487 of my absolute favorites. They're waiting for you in your private gallery.

Open Your Gallery →

✓ What Shutter adds:

  • • Session-specific emotional recall
  • • Hero image triggers visual memory
  • • Exact image count builds anticipation
  • • Day 14 review prompt queued automatically
  • • Referral offer sends at day 30
  • • Portrait package upsell at 6 months
Performance metrics
Open Rate74%
Click Rate89%
Reviews41%
Rebookings38%
3-touch sequence
Day 0Gallery delivery
Day 14Review request
Day 30Referral offer
Photographer Stories

Every niche, same result:
clients who don't forget you

"
I shot 34 weddings last season. Before Shutter, maybe 3 couples came back for anniversary sessions. This year? Eleven. The sequence does the remembering I forget to do.
Portrait of Lena Kowalski, a female wedding photographer with light brown hair smiling warmly
Lena Kowalski
Wedding photographer · Chicago
+267%
anniversary rebookings
Wedding photographer
Trusted by photographers at
Fearless PhotographersWPPIThe Knot ProSprout StudioShootProof
free download — no credit card

Stop losing clients
to silence.

Get the complete Shutter sequence — gallery delivery, 14-day review, 30-day referral, 6-month rebook — tailored to your niche. Yours free. The email capture IS the delivery.

4 email templatesMerge tag guideTiming playbookSubject line swipe file

No spam. One delivery email. Unsubscribe anytime.

Female photographer with light hair smilingMale photographer with dark hair looking forwardFemale photographer with dark hair in casual portrait
2,847 photographers downloaded this week